FBA Spotlight

Creating effective Amazon Storefronts with Noah Wickham

Creating effective Amazon Storefronts with Noah Wickham - Welcome to another episode of the Amazonia YouTube channel! In today’s video, we are joined by Noah Wickham from My Amazon Guy, an expert on all things Amazon. If you're an Amazon seller looking to optimize your storefront and convert more shoppers, this video is packed with essential insights into creating and maintaining effective Amazon storefronts.

In this episode, Noah breaks down the importance of Amazon storefronts for brands of all sizes. He compares the unique advantages of having a well-designed Amazon storefront versus just selling through a product page, emphasizing how it allows you to capture your audience’s full attention without competition.

Noah explains what makes a good storefront, using real examples to illustrate best practices, from effective layout strategies to avoiding common mistakes. He also touches on mobile optimization, which is critical, given that a large percentage of shoppers browse Amazon on their phones.

We also explore how to avoid pitfalls such as broken links, out-of-stock products, and poorly designed pages. Noah emphasizes the importance of maintaining your storefront with routine checks and analytics, ensuring your storefront continues to perform well and engage customers.

For beginners, Noah gives practical advice on setting up your storefront using tools like Canva, making it accessible even for non-designers. If you're a small seller, you’ll learn how a storefront can act as a powerful conversion tool by driving all attention to your key products.

Key Takeaways:

1. Why Amazon Storefronts Matter: A well-crafted storefront allows you to fully showcase your brand and products, minimizing distractions from competitors.
2. Key Elements of a Successful Storefront: Learn what makes a storefront stand out—from layout and navigation to visuals and linking strategies.
3. Common Mistakes to Avoid: Ensure your storefront isn’t held back by broken links, out-of-stock items, or poor mobile optimization.
4. Mobile Optimization is Essential: With 60-70% of traffic coming from mobile users, ensuring your storefront is mobile-friendly is critical.
5. Using Analytics to Improve Storefronts: Get insights from Amazon storefront analytics and learn how to optimize for better engagement and conversions.
6. DIY Tips for Storefront Creation: Use Canva for a quick, cost-effective way to design your first storefront, even if you’re not a professional designer.
7. Testing and Optimizing Storefronts: A/B testing different elements of your storefront can help you improve engagement and sales.

Whether you’re just starting out or looking to level up your Amazon game, this episode will give you the tools and tips you need to succeed. Noah also shares insights into the value of storefronts in increasing average order value and improving customer retention through a branded shopping experience.

 

Check out Noah’s recommended tools and resources at My Amazon Guy’s official website: https://myamazonguy.com

Will Haire - How to Use PPC & DSP to Boost Sales

How to Use PPC & DSP to Boost Sales with Will Haire - In this episode of the Amazonia PPC YouTube channel, we're joined by special guest Will Hair from BWI's agency to discuss how to effectively combine PPC and DSP advertising on Amazon. Will shares his extensive experience and insights on leveraging both platforms to maximize sales and brand awareness.

In this episode of the Amazonia PPC YouTube channel, we're joined by Will Hair from BWI's agency to discuss the powerful combination of PPC and DSP advertising on Amazon. With over a decade of experience in Amazon advertising, Will shares invaluable insights on leveraging both platforms to maximize sales and brand awareness.

Will begins by introducing his background in digital advertising and his agency's role in managing over half a billion dollars in sales on Amazon. He then dives into the agency's approach to using both PPC and DSP for the majority of their clients, explaining their bottom-up strategy that starts with PPC and layers DSP for remarketing and broader audience targeting.

The conversation covers various aspects of DSP advertising, including:
▪️ When brands should consider adding DSP to their advertising mix
▪️ Minimum spend requirements for DSP campaigns
▪️ Strategies for beginners in DSP advertising
▪️ The importance of having a brand website for data gathering and credibility
▪️ Differences between on-Amazon and off-Amazon targeting in DSP
▪️ Advanced audience targeting capabilities

Will also touches on streaming TV advertising through Amazon, discussing KPIs to track and how it fits into the broader advertising strategy. He provides insights on budget allocation across PPC, DSP, and streaming TV, offering a typical breakdown for brands looking to optimize their advertising mix.

Throughout the interview, Will emphasizes the complementary nature of PPC and DSP, explaining how they work together to create a comprehensive advertising strategy that targets consumers at various stages of the purchasing funnel. He also highlights the advanced targeting options available through DSP, including demographic and behavioral data that allows for highly specific audience segmentation.

This episode is a must-watch for Amazon sellers looking to expand their advertising efforts beyond PPC and tap into the powerful targeting capabilities of DSP. Whether you're a beginner curious about DSP or an experienced advertiser looking to refine your strategy, Will's insights provide valuable guidance for leveraging these platforms to drive sales and build brand awareness on Amazon.

 

If you would like to connect with Will you can check their website: https://www.bellavix.com/ Or via the LinkedIn profile: https://www.linkedin.com/in/willhaire/

Balancing motherhood and entrepreneurship with Elizabeth Green

In this insightful episode, we dive deep into the challenging yet rewarding world of balancing motherhood and entrepreneurship with our special guest, Elizabeth Green from Junglr. As a co-founder of an Amazon advertising agency and a mother of six, Elizabeth brings a unique perspective on managing both family life and a thriving business.

Elizabeth shares her journey of building a successful agency while raising a large family, offering valuable insights into the art of "rolling with the punches" and adapting to unexpected situations. From handling live calls with unexpected interruptions to living in an RV with a family of eight, her experiences highlight the importance of flexibility and resilience in both personal and professional life.

The conversation explores the challenges of managing large product catalogs and complex ad accounts, with Elizabeth providing expert advice on prioritizing tasks, setting clear goals, and developing effective strategies. She emphasizes the importance of understanding brand objectives and asking the right questions to create tailored advertising approaches that align with overall business goals.

*Key takeaways from this episode include*
1. The importance of flexibility and adaptability in both family life and business
2. Strategies for managing large product catalogs and complex ad accounts
3. The value of honest self-reflection and aligning personal goals with business objectives
4. The evolving role of advertising specialists in providing holistic brand guidance
5. The significance of effective communication and understanding the "why" behind business goals

Whether you're a parent juggling family responsibilities with entrepreneurial ambitions or a brand owner looking to optimize your Amazon advertising strategy, this episode offers valuable insights and practical advice. Elizabeth's unique blend of personal anecdotes and professional expertise makes for an engaging and informative discussion that will resonate with a wide range of listeners.

Don't miss this opportunity to learn from an industry expert who has successfully navigated the challenges of building a business while raising a family. Tune in for an inspiring conversation that will help you rethink your approach to work-life balance and business strategy.

 

Contact Elizabeth via LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/ Junglr website: https://www.junglr.com/

Removing Negative Reviews with Danan Coleman

In this eye-opening episode, we dive deep into the world of Amazon review management with special guest Danan Coleman, a seasoned Amazon seller and reviews expert. Discover the secrets to protecting your brand, improving your ratings, and boosting your sales on the world's largest e-commerce platform.

Contents:

0:00 - Introduction
2:20 - Dan's background and expertise
3:54 - The devastating effects of negative reviews
5:00 - Defining ratings, reviews, and critical reviews
6:50 - Amazon's star rating system explained
9:07 - Identifying common review violations
11:41 - Understanding the integrity of reviews
14:00 - Examples of non-product reviews
15:32 - Unsolicited medical advice in reviews
16:46 - Return policy issues in reviews
18:16 - Black hat tactics: Fake reviews exposed
19:38 - Successfully removed review examples
20:48 - Key tips for removing negative reviews
27:20 - What to include when contacting Amazon
30:22 - Main takeaways
32:54 - Black hat tactics to watch out for

 

🔑 Key Insights:
▪️Learn how negative reviews impact your BSR, conversion rates, and overall brand image
▪️Understand the devastating effect of dropping from a 4.3 to a 4.2 star rating (up to 50% sales loss!)
▪️Discover why it takes up to 12 five-star reviews to overcome a single one-star review
▪️Master the art of identifying review violations and removing them effectively
▪️Gain insider knowledge on Amazon's review policies and community guidelines

 

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com

How to Streamline Your Amazon Inventory Management - Interview with Chelsea Cohen

In today’s episode with Chelsea Cohen, an Amazon seller, inventory expert and co-founder of sostocked.com we cover various issues with inventory management on Amazon including:

• How an Amazon Seller realized the importance of inventory management
• How to handle inventory in UK after Brexit
• Avoiding stock-outs
• Avoiding overstocking
• Importance of communication between Marketing and Inventory team

To learn more about how Chelsea can help you handle inventory you can visit https://www.sostocked.com/connect

Starting off on International Amazon Markets with Jana Krekic

In today's video, my guest was Jana Krekic, founder and CEO of YLT Translations. Learn from Jana about the best ways to get started in international markets.

Learn about:
1) the added value of using native professional translators to translate your Amazon listings
2) what localization means
3) best tips for writing good listings for Spanish, French, and the Italian market
4) mistakes to avoid when doing listings translations
5) 2020 tip - join the newly opened Dutch market

Amazon Inventory Management tips with Orion Avidan

Today's guest was Orion Avidan, the inventory balancing expert from Israel with 10 years of experience. Orion shared her experience with the main problems with inventory management and how to solve them. This topic is more relevant than ever, now that Amazon temporarily stopped inbound shipments into their warehouses.

Learn from this wise lady:

1) how to deal with stock-outs
2) how to deal with excess inventory
3) what is the worst thing about purchasing more units to get a better price?
4) how to generate more cash flow through better inventory management?
5) Orion shows you how to analyze your price per unit sold and get into a profit-first mindset
6) Coronavirus updates and tips on how to deal with the hardship
7) Orion shared free access to her inventory management tools.

One tool for analyzing excess stock and one for minimizing shortages.

http://www.retail-add-venture.com/

Inventory management with Michael Weir

In today's video my guest Michael Weir from Inventory Boss, talks about the best ways to logically approach inventory management.
Michael has created a software followed by training for Amazon Sellers to get a hold of their inventory. I went through the whole course and I highly recommend it. Too many sellers focus on the front end: PPC, listing optimization, algorhitm, etc. but not a lot of them focus on the business operations such as inventory management, where true money really is made or lost.

Stop running out of inventory and cash flow, stop paying expensive air freight fees. Never order too much inventory again and start making decisions backed up by data calculated with mathematical precision.

Learn about the main 7 steps of managing inventory: your reorder point, seasonality index, forecasting your future demand, manually adjusting future events, economic order quantity calculations, balancing your warehouse stock with your FBA stock, and consolidate your shipping accordingly.

Enroll in the course for free here: https://inventoryboss.com/

Product Targeting Strategies with Elizabeth Greene

In this episode, my colleague Elizabeth Greene from Junglr agency shares the latest strategies for product targeting coming from her experience.

Topics we cover in this video:

1) comparison of results between category level and ASIN level targeting

2) how to run an auto campaign to discover whether product targeting or keyword targeting would work better for your product

3) learn the workaround way for negating products from product targeting campaigns

4) why is it recommended to target your own products?

5) how to decide which products to target

6) methods for targeting by brand and age range

7) selling complementary products through product targeting and unlocking the upsell potential for your product portfolio

8) methods for stealing market share from competitors

9) first results of using product targeting with sponsored brands campaigns

Have any questions? Contact Elizabeth at https://www.junglr.com/

Product Listing optimization with Mac Schlessinger

In this episode of FBA Spotlight Mac Schlessinger talks about best practices for product listing optimization coming from his rich background of 8 years selling on Amazon and optimizing product listings for other sellers. Learn from the best - as Mac breaks down PL optimization by each stage of the process including optimizing titles, bullet points, product description, A+ content, images and more.

Learn how to ensure you get the initial click on the search results page, how to make sure your listings are TOS compliant, how to speed up the process of getting A+ content even if you're still waiting for your trademark, and how to avoid some of the most common mistakes in your listing optimization.

Subscribe to Mac's newsletter to hear the latest news in Amazon space: http://eepurl.com/de6nr9

Get in touch with Mac on WhatsApp: https://bit.ly/37AXCXb